Telenor Extra & NFF 2024:
Norway
As the official kit supplier for the Norwegian Football Federation (NFF) and Telenor Extra league, we developed a comprehensive range of performance gear that balances cutting-edge technology with sustainability. The collaboration focused on creating identity-driven designs that connect fans with the national teams while meeting professional athletic standards.
Challenge
NFF and Telenor Extra needed high-performance sportswear that could withstand professional use while aligning with their sustainability initiatives and maintaining distinctive Norwegian identity elements.
Solution
We developed a complete performance line using recycled polyester with advanced moisture-wicking technology. The designs incorporated subtle Norwegian cultural elements and featured our innovative EcoTech fabric that reduces microplastic shedding by 85%.
Results
The partnership resulted in a 40% reduction in carbon footprint compared to previous kits. Player feedback rated the performance characteristics 9.2/10, and fan replica sales increased by 35% year-over-year.
"Nordic Textiles delivered exceptional quality products that perfectly balanced performance, sustainability and our national identity. The innovation in materials has set a new standard for football kits."
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